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Gaming

AppOnboard offers fast, playable mobile ads

AppOnboard is betting that the best ad for a mobile game is the game itself. Co-founder and CEO Jonathan Zweig (who was previously CEO at AdColony, which was acquired by Opera) said that this addresses a big need for game developers, namely the fact that they spend lots of money …

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Twitch introduces Pulse, its very own gamer news feed

With the introduction of its own in-house social stream, Twitch hopes users won’t stray too far beyond its purple walls. Twitch’s newest feature is called Pulse and will collect into one big gaming-obsessed feed the real-time social happenings of everyone you follow. Like any properly evolved social network, Pulse isn’t …

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A Link to the Past

Now and again in the hype period for The Legend of Zelda: Breath of the Wild, the game’s creators compared it to the original NES classic. I chalked this up to the usual pre-release silliness; how could a brand-new game be anything like something released in 1986? It turns out …

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Gaming company Kabam’s roller coaster ride to an $800 million exit

The Game Developers Conference kicked off in downtown San Francisco yesterday, and consolidation is a central theme for this year’s attendees. Late last week, we talked with Kevin Chou, co-founder and CEO of the gaming company Kabam, about his own both stressful and euphoric experience in running a gaming startup for roughly a decade before …

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Review: The Nintendo Switch

Nintendo’s long-awaited Switch console has arrived, alongside the even more long-awaited New Zelda. The Switch combines the convenience of a handheld with the power of a home console — or at least, that’s the pitch. And while the two roles make considerable compromises in order to accommodate one another, the …

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