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Luna Labs creates playable ads, directly from Unity

It seems obvious that the best way to advertise a game is to let people play the game itself — and we’ve covered other startups tackling this problem, such as AppOnboard and mNectar. But Luna Labs co-founder and CEO Steven Chard said that for most developers, the creation of these …

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Nintendo Switch might soon go on sale in China via Tencent

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into the Roblox growth strategy”,”content”:{“rendered”:” Could Roblox create a new entertainment and communication …

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Minecraft Earth starts rolling out in beta in Seattle and London

If you’ve been waiting to check out Minecraft Earth (Mojang’s Pokémon GO-style augmented reality reimagining of its hugely popular game, Minecraft), good news: it’s starting to roll out to some people now. The catch? It’s only available to a slice-of-a-slice of the world, at first. After opening a registration system …

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3 lessons from Roblox’s growth to gaming dominance

Our recently published EC-1 on Roblox recounts the origin story and growth prospects of the company. But there’s one more piece to the story: what Roblox’s impact will be on gaming and the broader startup industry, if the company manages to multiply its current 90 million users. Sources: TechCrunch, VentureBeat, …

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