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Nielsen announces new division to measure esports sponsorships

Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry. The measurement firm already has a unit focused on gaming — in fact, Nicole Pike, Nielsen’s vice president of gaming, said Nielsen Esports was created in response …

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Mobalytics launches open beta of its gaming analytics coach

As the lines blur between esports and traditional sports, Mobalytics wants to become your personal trainer. Today, the LA-based startup, which took home the TechCrunch Disrupt SF Startup Battlefield cup last year, is launching an open beta of its gamer performance tool. The analytics/coaching startup is centered around what it calls …

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Battle.net lives

Last year Blizzard made what I felt was a huge mistake in scrapping the Battle.net brand, which gamers have associated with properties like StarCraft and Diablo for decades. The company has now reversed that decision, in what can only be a humble acknowledgment of my wisdom in these matters. “The …

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