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Snapchat brings back GIPHY after removal due to racist GIF

After a racial slur GIF caused Snapchat to remove its GIPHY sticker feature, Snapchat confirms to TechCrunch it’s reinstated its integration. GIPHY has apologized, fixed the bug that let the objectionable GIF slip through, and reviewed its GIF sticker library four times in an effort to guarantee that offensive content …

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Self-care apps are booming

Millennials may be a bit obsessed with self-care – and it’s beginning to pay off for the makers of self-care and digital wellness apps. According to data from multiple app store intelligence firms, the category is now seeing notable growth. In the first quarter of 2018, the top 10 grossing …

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Facebook plans crackdown on ad targeting by email without consent

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool …

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Waze officially launches its ad program for small businesses

With the launch of Waze Local, Google-owned navigation app Waze is offering small businesses a way to market themselves to consumers  on the road. Waze has allowed larger brands to buy ads for years, and it’s been beta testing Waze Local since 2016. “It’s been a gradual strategy,” said Matt …

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