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Indiegogo expands its efforts to help Chinese startups reach global consumers


While crowdfunding company Indiegogo has been running a pilot program in China for the past couple of years, it’s now building on those efforts with the launch of the Indiegogo China Global Fast-Track Program.

CEO David Mandelbrot is in Shenzhen, China this week to announce the program, which is designed to help Chinese entrepreneurs reach a global audience. In an email, he told me:

The China Pilot Program is officially out of pilot phase — today, we are officially launching the Indiegogo Global Fast Track. During the pilot phase, the team experimented with different ways to help service Chinese brands and manufacturers who were looking to launch products overseas. After helping companies raise over $100 million and launch over 3,000 China-based projects over two years time, the team has finalized its new suite of services.

Those services include guidance around crowdfunding and marketing in the United States and other countries, access to a network of more than 65 service providers (including retailers and marketing firms, as well as Indiegogo’s manufacturing partner Arrow Electronics and shipping partner Ingram Micro) and Chinese-to-English consultation with bilingual staff.

Even while in the pilot phase, Indiegogo has had some success stories in helping Chinese companies launch globally. For example, Bluetooth headphone company crazybaby raised more than $4 million across three campaigns.

Mandelbrot said Indiegogo also has opened a satellite office in the Tencent incubator in Shenzhen — a manufacturing hub that’s become a hub for hardware startups, too.



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